Energeia conducted a cost-benefit analysis for an Australian retailer exploring Virtual Power Plant (VPP) opportunities. With the rapid adoption of rooftop solar, EVs, and smart appliances, the study assessed which consumer energy resources (CER) offer the best economic potential. The findings highlighted EV charging orchestration as the most promising avenue, though requiring strategic investment. By providing a data-driven roadmap, Energeia’s insights will help the retailer refine its market strategy, optimize consumer engagement, and stay competitive in the evolving energy landscape.